As you probably already know, because we go on about it a lot, proper labelling of products is more and more important. The authorities pay considerable attention to ensuring food companies comply with legislation so that consumers get truthful, accurate information about what they’re buying.
While in the past consumers took little notice of product labels, this isn’t the case today. People are increasingly well-informed and demand transparent information about the where raw materials come from, nutritional information, what’s in food and so on.
You may have noticed that the packages of our products are changing. We’re adapting and updating all the designs for our products in line with new food regulations (EU Regulation 1169/2011) that will be obligatory from the end of this year onwards.
In relation to this, and continuing to improve the way we label our products, we’ve also updated the seal to identify which products are suitable for vegans. The European Vegetarian Union seal we’ve used up to now could be confusing because it only specified that a product was suitable for vegetarians. The new seal includes the word VEGAN, making it absolutely clear that the product is suitable for vegans.
The vegan seal guarantees that it’s a product that contains no animal-derived ingredients or products. Quick, clear certification based on standards recognised at European level.
You can find out more about the vegan seal in the post we published last year.